BrewDog's flagship Punk IPA is teaming up with Japanese rock band MAN WITH A MISSION for a limited-edition collaboration that launches on August 25, 2026, at Yamaya stores across Japan. Each specially marked can comes with a randomly selected sticker featuring the band's distinctive wolf-headed members, and we've got all the details on what's included, how much it costs, and where you can grab one before they're gone.
This isn't just another beer promotion—it's a continuation of a creative partnership between the UK's top craft beer brand and one of Japan's most visually distinctive rock acts, and fans of both are already eager to collect all six sticker designs.
The Quick Version
- Limited-edition BrewDog Punk IPA cans with MAN WITH A MISSION collaboration stickers launch on August 25, 2026
- Each 350ml can (5.5% ABV) includes one randomly selected sticker from six total designs
- Available at Yamaya stores nationwide in Japan for 380 yen before tax (while supplies last)
- Sticker designs feature all five band members individually plus one all-members design
- Limited quantities mean collectors will want to act quickly
What You're Actually Getting
When you pick up one of these collaboration cans, you're getting BrewDog's classic Punk IPA—the hoppy, gold-colored beer that helped define the modern craft beer movement. The 350ml can contains the same 5.5% ABV brew that's become BrewDog's signature worldwide, so if you're already a fan of the beer itself, nothing changes there.
What makes this release special is the collectible sticker tucked inside each purchase. According to the official announcement, there are six distinct designs in the series, and you won't know which one you're getting until you buy it—each can includes just one randomly selected sticker.
All Six Sticker Designs Revealed
The collaboration features individual portrait stickers of each of MAN WITH A MISSION's five members, all sporting their signature wolf masks and personas. The lineup includes Tokyo Tanaka, Jean-Ken Johnny, Kamikaze Boy, DJ Santa Monica, and Spear Rib. For those hoping to snag the whole band in one go, there's also a sixth design that features all the members together.
We know from past limited-edition collectibles that the random distribution format means dedicated fans and collectors will likely need to purchase multiple cans to complete the full set. That's part of the appeal for many—the thrill of the hunt and the possibility of trading duplicates with other fans to complete the collection.
Where and How to Buy
These collaboration cans are scheduled to hit shelves at Yamaya locations across Japan starting August 25, 2026. Yamaya is a well-established liquor retail chain with stores throughout the country, making this a fairly accessible release compared to some limited collaborations that only appear at specialty shops or specific regions.
That said, the announcement does note that not every Yamaya location may carry the product, and availability is while supplies last. The suggested retail price is 380 yen before tax, which puts it in the premium craft beer range but is fairly standard for imported specialty brews in Japan.
Because this is explicitly a limited-quantity release, we'd recommend checking with your nearest Yamaya location on or shortly after August 25 if you're serious about collecting. These types of cross-brand collaborations—especially ones involving popular bands—tend to sell through quickly among fans and collectors.
Why BrewDog and MAN WITH A MISSION Keep Collaborating
This sticker promotion isn't the first time these two brands have joined forces. BrewDog and MAN WITH A MISSION have built an ongoing partnership in Japan over recent years, with earlier campaigns and limited releases that have resonated with both craft beer enthusiasts and rock music fans.
The pairing makes sense when you think about it. BrewDog built its reputation on a rebellious, punk-spirited approach to brewing—refusing to compromise on bold flavors and challenging beer industry conventions. MAN WITH A MISSION similarly embraces a unique, almost defiant aesthetic with their wolf-head personas and high-energy rock sound that blends Japanese and international influences. Both brands attract audiences that value authenticity and aren't afraid of standing out.
In Japan's competitive craft beer market, collaborations like this help international brands connect with local music and pop culture. For MAN WITH A MISSION, it's another way to engage fans beyond concerts and music releases, offering tangible collectibles that extend the band's creative universe.
What People Are Saying
Fans of both BrewDog and MAN WITH A MISSION have been expressing their excitement since the announcement dropped. Many are already planning their Yamaya runs and strategizing how to collect all six designs without ending up with too many duplicates.
One enthusiastic fan posted about their determination to collect the complete set, noting that they've been following both the band and BrewDog's Japan releases for years. They mentioned this collaboration feels like "two of my favorite things finally coming together again," and they're prepared to visit multiple Yamaya locations if needed.
Another commenter shared their appreciation for the random sticker format, saying it adds an element of fun to what would otherwise be a regular beer purchase. They compared it to the excitement of opening trading cards and expressed hope that the community would organize trading meetups or online exchanges to help everyone complete their collections.
Several collectors voiced concerns about the limited quantity nature of the release, with one noting that previous BrewDog limited editions in Japan sold out faster than expected. They encouraged fellow fans to check stores early on August 25 rather than waiting, especially if they're hoping to buy enough cans to have a realistic chance at getting all six designs.
Frequently Asked Questions
When exactly does the BrewDog x MAN WITH A MISSION collaboration go on sale?
The collaboration cans are scheduled to launch on August 25, 2026, at participating Yamaya stores throughout Japan. We'd recommend visiting early in the day if possible, given the limited-quantity nature of the release.
How much does each can cost?
The suggested retail price is 380 yen before tax. With tax included, expect to pay approximately 418 yen per can, though final pricing may vary slightly by location.
Can I choose which sticker design I get?
No, the stickers are distributed randomly—one per can. You won't know which of the six designs you've received until after purchase, which means collecting the full set will require buying multiple cans and possibly trading with other collectors.
Will these be available outside of Yamaya stores?
According to the official announcement, Yamaya stores nationwide are the designated retailer for this collaboration. There's no confirmed information about availability through other channels at this time.
What are the odds of completing the full sticker set?
With six total designs and random distribution, the mathematics of collecting work against you—you'd need considerable luck (or quite a few cans) to obtain all six through random selection alone. Many collectors plan to trade duplicates with friends or online communities to complete their sets more efficiently.
Getting Ready for August 25
If you're planning to hunt for these collaboration cans, we'd suggest identifying your nearest Yamaya location now and perhaps calling ahead on August 25 to confirm they've received stock. Given the limited-quantity warning in the announcement and the popularity of both brands in Japan, these could move quickly in areas with active craft beer or MAN WITH A MISSION fan communities.
For collectors determined to snag multiple designs, consider bringing a friend—both for the practical help of carrying multiple cans and for the trading opportunities if you end up with duplicates. The social aspect of these limited releases often becomes part of the fun, with fans sharing their pulls online and coordinating swaps to help each other complete the set.
Whether you're a BrewDog devotee, a dedicated MAN WITH A MISSION fan, or simply someone who enjoys unique collectibles, this collaboration offers something beyond the usual limited-edition product. It's a tangible piece of the creative synergy between two brands that have built their reputations on doing things differently, and that's worth raising a glass to.
